“Gangnam Style impact on social media”

What is Gangnam Style?

Gangnam Style is a Korean dance pop single written and performed by a Korean singer PSY. Since the release of the song and its highly entertaining music video in mid-July 2012, the video has gained almost 4 hundred million views and over 3 million likes on Youtube. In addition, the video has been tweeted more than 780,000 times and received 1,472,905 Facebook Likes. The 34-year-old PSY is now a leading pop superstar and on a top list of  Youtube wining over  Justin Bieber and Carly Rae Jepsen for the most liked and viewed video. Gangnam Style became viral in the span or a few  months and there are numerous parodies and dance covers on Youtube.

Spread of Gangnam Style 

The video earned the title of “viral video” within days after its release and received intensive coverage from various English-language music blogs and K-POP news sites like AllKPop, KPopStars and KoreaBoo as well as other regional Asian news sites including Yahoo! Philippines News and New Zealand music sites Mai FM and George FM. In the following weeks, the music video became the most talk-able topic on Internet humor and pop music sites, from Gawker, BuzzFeed and FunnyJunk to Metafilter and PopDust among others. In addition, PSY’s Gangnam Style had been praised as a viral YouTube sensation by news channels such as CNN, ABC News and The Wall Street Journal.

The song collected numerous endorsements from high-profile celebrities and musicians on Twitter, including Robbie Williams, T-Pain, Josh Groban, and Britney Spears who wanted to learn the Gangnam Style dance (see the video of Britney Spears learning Gangnam Style dance here). The song is not only catchy itself, but also the ‘horse riding dance’ makes people want to lean. On September 20th, 2012, “Gangnam Style” was officially recognized by the Guinness World Records as the most liked video in YouTube history with 2,141,758 likes at the time of announcement.

Learn the Gangnam Style dance here 

(Photo source: Psy Facebook www.facebook.com/officialpsy)

“Dress classy, dance cheesy “

PSY has appeared at MTV’s Video Music Awards, featured on the ‘Today’ show, “Good Morning America”, “Ellen” and more. Gangnam Style has gained a huge number of fans, however, does everybody know the meaning of this song?

PSY has described the song as a tribute to the ladies of the wealthy district.

“Gangnam is a territory in Seoul, Korea. I describe it as noble at the daytime and going crazy at the night time. I compare ladies to the territory. So — noble at the daytime, going crazy at the night time — and the lyric says I am the right guy for the lady who is like that.” (PSY,2012)

Some of  Gangnam Style Parodies/ Dance covers

(Sources: www.youtube.com)

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