On 21 November 2012 Instagram launched profile badges, which is a tool that is intended to help you link to and promote your Instagram Web Profile. Instagram has not extended beyond the mobile world until recently it made a step to promote Web Profiles.
You can add badges to your personal blog, brand website, or campaign promotions to direct potential followers to your Instagram web profile and encourage others to discover and engage with your Instagram content. (Instagram, 2012)
Instagram badges are similar to badges and buttons offered by Twitter, Google+ and Facebook. They are in different sizes and could be simply attached to your website, blog or anywhere users want to connect to their Instagram web profile.
How to get Instagram badges?
The purpose of launching Instagram badges is to help Instagram users as well as brands to promote their official profiles. It is to drive largers social traffic. Instagram is popular with not only brands but also celebrities.
I am amazed and excited that Instagram is growing and I hope for more future updates and innovations.
(Picture source: http://instagram.com/accounts/badges/)